AI ASSURANCE PLATFORM FOR CONSUMERS AND ORGANIZATIONS

Transparency is a factor of TRUST

Unknown risks are difficult to manage.

Does "Anonymity" put you at risk?

Many consumers and their advocates have championed "data deletion" and "opt-out" rights as a strategy for controlling the use of personal information by organizations.

Is it just a coincidence that organizations and privacy experts ALSO advocate for "data minimization"?
If 'data is the new oil', why would organizations voluntarily give up a valuable asset?
Have they reached a threshhold where personal information is no longer providing the value it once did to help improve their products and services?

Here's a simple test to find out:
Submit privacy rights requests to KNOW what personal information 10 companies have`about you.
No matter how clearly your request is worded in an email, or that you checked the correct box in a privacy portal, chances are that 2 to 3 of the 10 will "acknowledge the reciept of your request to delete or opt-out".
Or BOTH.

That is what consumers want, isn't it?

Sure. We want to be told "we deleted your data" or "we put you on a suppression list" or "we closed your account" so we can check that off our list and be done with it.

But how many of these responses are true?
If we don't know what data was deleted, how can that be verified?

Yo-ai can govern the use of your personal information with organizations so that you are represented:

when companies price and advertise their goods and services to you
when automated decision-making algorithms and AI models are trained to include you
when auditors and investigators look into complaints against an organization
when your information is collected, sold, or shared without written authorization

With Yo-ai, you can still delete your information and opt-out, but if you -- or other registered stakeholders use Requests to KNOW, CORRECT, LIMIT, and OPT-IN to (whatever they do behind the curtain) -- you might have greater control over your data without missing out on opportunities!

Only organizations that know your data and where it is can delete it or limit its use.

Yo-ai tells organizations what to look for, and where to find it.

Responsible Humans Are NOT Anonymous

WHY IS TRANSPARENCY A RISK FACTOR?

Someone knocks at your door.

You recieve a text message or phone call from an unidentified sender.

The app or device you use daily has new, unexpected 'features'.

An organization tells you something very important about your account, but from a noreply@email.com account, and no other contact info is provided.

How Yo-ai Measures Transparency

A consumer-advocacy organization called AccessNow.org publishes a Transparency Index.

AccessNow writes:
What is Transparency Reporting? A transparency report is a regularly released publication detailing how an organization, such as a corporation, government office, or university, processes third-party requests and enforces internal rules regarding people's data, including content they post or engage with, and mitigates risks to their digital rights.

"Third-party requests" are generally requests from law enforcement, including subpoenas, but could also include proxy organizations working on behalf of corporations that collects not only personal information, but any information within the scope of their request.

The purpose is to enable individuals with information -- "by disclosing threats to user privacy and free expression."

The metrics reported are simple: it records the date every organization voluntarily published transparency reports on their website, the link where they are published, and whether or not it included third parties who are not government entities.

These transparency reports are very similar to "CCPA Metrics" which publishes how many privacy access requests are received, processed, and fulfilled or denied each calendar year.

Positive Role Models

The Interactive Advertising Bureau (iab) represents a good example of Trust & Transparency; not only for its AdTech industry association members,
but for all stakeholders.

The IAB's membership provides practical and acceptable guidance for organizations of all types that measures trust and transparency attributes in marketing campaigns.
These peer-reviewed tools are made accessible to all stakeholders, and participation in this industry initiative is voluntary. The IAB provides a positive role model through encouragement -- not mandates.

Negative Role Models

KNOWB4 provides educational tools for employees who are targets of phishing and related attacks.
There's a reason why KnowB4 never responds to messages from consumers. We just don't know what that reason is.
When a company's employees fail a "phishing expedition test", where are those results stored and who are they shared with? How are we to know if co-workers disparage employees who click on the wrong link or get tricked by a scammer?

KNOWB4 is a member of the Anti-Phishing Working Group (APWG.org), which shares sensitive information with other members to warn them of dangerous threat actors, like a "No-Fly" list. This sharing agreement has never been challenged in court -- probably because few people know about it.
Perhaps KNOWB4 never opens email or text messages or clicks on links or attachments because their own employees, systems, and training can't be trusted.

Successful AI Use Cases in Organizations

Federico Marengo has posted on LinkedIn,
prepared summaries of successfully implemented AI use cases for business leaders, including company name, AI use case, and where available the outcomes of the implementation.

"What people leading AI adoption need, I think, are examples of concrete, real, proven and successful AI use cases implemented by companies. This will help turn AI adoption awareness into practical outcomes."
-- Federico Marengo

GET Yo-ai

How does Yo-ai expose opaque enterprises that hide non-compliant business practices?

Discovery! Adverse media posts. Lawsuits, settlements, fines, and data breaches.
Testimony from employees, victims, investors, regulators, and Registered Stakeholders like you.